New Owners. New Purpose.



WHEN: March 14th-16th WHERE: The Hilton Anatole in Dallas, Texas.

Stop Weathering Your Storm. Win It.

Are you ready to elevate your storm business?

Then join us at the new Win the Storm show from March 14th through 16th. You’ll take part in three powerful days of industry-shaking secrets, champion-making speakers, and incredible networking opportunities. You’ll connect with the best vendors in roofing. You’ll experience company-shifting talks with trailblazing experts. And you’ll build lasting relationships among your team and with other pros in the storm industry. You can’t miss the new Win the Storm.
Get your tickets now!

Our Champion-Making Speaker Lineup

James Lawrence

James Lawrence is known as the Iron Cowboy. He received this nickname from the public after he started to wear a cowboy hat during races to be recognized by his children. Originally from Calgary, Canada, he lives in Utah with his wife, Sunny, and their five children. With two Guinness world records under his belt, James and his family attempted to do something others deemed impossible: the 50/50/50 (50 Ironman distances in 50 consecutive days in all 50 US states.) But that didn’t fulfill him. As of June 8th, 2021, James completed what his team calls the Conquer 100: 100 consecutive full-distance triathlons. James undertook this journey to empower people worldwide to do their own hard. Sports Illustrated ranked James in the top 50 fittest freaks. Red Bull declared that “when it comes to endurance, he is unstoppable.” Success magazine named him “The Most Enduring Man in The World.” He was featured in the documentary Iron Cowboy: The Story of the 50-50-50. James has redefined the definition of impossible, defied logic, and is here today to share his journey with you.

Tim Grover

For more than 30 years, Tim S. Grover has been the preeminent trainer, mentor, and advisor to sports’ greatest icons, including Michael Jordan, Kobe Bryant, Dwyane Wade, Charles Barkley, Russell Wilson, and Aaron Donald. He has impacted hundreds of champions in the NFL, MLB, NHL, golf, tennis, and the Olympics. Tim is the New York Times bestselling author of WINNING: The Unforgiving Race to Greatness and RELENTLESS: From Good to Great to Unstoppable.
Tim appears worldwide as a keynote speaker and consultant to business leaders, athletes, and elite achievers, teaching the principles of relentless drive, result-driven performance, mental toughness, and the ultimate winning mentality. ESPN and Netflix featured Tim in the documentary The Last Dance.

Lashawn Merritt

Lashawn Merritt is not just a sprinting legend but a symbol of dedication and excellence in the track and field world. Born on June 27th, 1986, in Portsmouth, Virginia, Merritt has spent almost two decades as a professional athlete, achieving unparalleled success in his field. He made history by winning gold in the 400 and 4×400-meter relays at the 2008 Beijing Olympics. He then repeated this feat in the 4×400-meter relay at the 2016 Rio Olympics, showcasing his remarkable talent and determination. Merritt has 12 overall medallions combined across the Olympics and World Championships. Beyond his achievements on the track, Merritt is a compassionate philanthropist and motivational speaker. His legacy extends far beyond the track, leaving a positive mark on the world.

150+ Speakers


Learn from the best, focus on what matters, and future-proof your company against old business models. We have dozens of panels, talks, and breakout sessions across many topics. These range from supply chains, sales, and marketing to AI, the latest technology, and regulatory changes. Our speakers are all pioneers in the storm industry. They’ve fought in the trenches and are still working in their businesses today. You’ll learn from people who’ve been there, done that, and achieved success.
(If you’re an industry contractor, public adjuster, or policyholder attorney, the breakout sessions will also allow you to earn Continuing Professional Development (CPD) credits.)

12 Reasons Why You Can’t Miss WTS This Year:

1. New and Improved Win the Storm

Rebuilt from the ground up by Josey Parks and Larry Janesky, this isn’t the WTS of yesteryear. We are bringing decades of real experience to this show, and we won’t rest until it’s the nation’s best roofing convention.

2. Enhance Your Storm Business with Retail

Learn how to sell consistently throughout the year. Bulletproof your business against seasonal highs and lows.

3. Amplify Your Canvassing Efforts

Learn from true canvassing experts how to magnify your canvassers’ effectiveness. Plus, find out how to bolt marketing onto your efforts for an even greater impact.

4. Motivate Your Team to Succeed

Unite your team and help them learn new techniques, systems, and frameworks to improve their lives and your business. Motivate them with our culture-shifting speakers and forge them into a team that conquers, not quits!

5. Sharpen Your Edge with Technology

Discover how to increase your reach, streamline your systems, and boost your productivity 10x. Stop running to catch up in tech and instead harness it to give yourself an unfair advantage!

6. Master the Regulatory Game

Learn from attorneys, non-profits, and seasoned regulators how to stay one step ahead of every regulatory change. Don’t fear the regulatory game – conquer it!

7. Win Every Claim

Stake your claim and keep it! Find out the step-by-step process insurance professionals use to file claims and never lose from the best in the business.

8. Streamline and Weaponize Your Marketing

Uncover the specific actions and systems the industry’s top marketing professionals use. Improve your client acquisition channels and compound your marketing results!

9. Recruit Like a Pro

Learn HR and marketing techniques from active experts to recruit the best professionals – and keep them! Populate your company with pros!

10. Forge Leverageable Relationships

One good contact can change your company forever. Network and build relationships with the industry’s best-performing professionals. Set the course for your business’s future.

11: Meet the Vendors

The best vendors in the nation are attending this event. Get the best materials. Negotiate bulk pricing. And discover the latest technologies. Build relationships with the biggest cutting-edge vendors in the nation!

12: Learn from the Best

You won’t find any internet “gurus” this year. All our speakers are industry-leading pioneers who’ve been in the trenches and are still putting in the work. Learn from people who’ve already built 8- and 9-figure businesses!

Why Go VIP?

Unlock Win the Storm’s true value and take your business to the next level by registering for VIP or Elite VIP Access! 

When you register for VIP or Elite VIP Access, you’ll get: 

    • A 3-hour powerhouse boot camp with Larry Janesky and Josey Parks. Together, they will teach you the systems they’ve developed to create multiple 8- and 9-figure businesses. They’ll show you how to scale your business and create sustainability with retail. And they’ll reveal how consistently practicing simple ideas will help you work on your business, not in it.
    • A VIP luncheon with incredible food and networking opportunities. You’ll build solid connections with other movers and shakers in the storm industry.
    • Priority seating, so you don’t miss a moment of the action.
  • Dinner with James Lawrence. He’ll teach you how to achieve the mental toughness necessary to conquer your biggest obstacles. 
  • ELITE ONLY: An exclusive Elite VIP luncheon with Tim Grover. Tim is the preeminent trainer, mentor, and advisor for some of the sports world’s greatest icons.
  • ELITE ONLY: Access to Win the Storm’s trailblazing speakers
  • ELITE ONLY: The best seats available.

One implemented strategy from Larry, Josey, James, or Tim could easily pay for your VIP or Elite ticket several times over. But hurry. Quantities are limited, and we don’t want you to miss out. Get your VIP Access today!

Day Pass
✔ $250 Now/$500 at the Door!
✔ Main-Stage Speakers & Conference
✔ Access to Tradeshow Expo Floor
3 Day Pass
3-Day Pass
✔ $500 Now/$950 at the Door!
✔ Main-Stage Speakers & Conference
✔ Access to Tradeshow Expo Floor
✔ Rodeo Networking Event
VIP Badge
VIP Badge
✔ Everything in 3-Day General Admission Plus…
✔ 3-hour Boot Camp with Josey Parks and Larry Janesky
✔ Special Dinner with James Lawrence
✔ VIP Lunch
✔ VIP Networking Area
✔ VIP Registration
✔ VIP Badge
✔ VIP Concierge
✔ Priority Seating
✔ VIP Access to Industry Awards Night
Elite VIP Badge
✔ Everything in VIP Plus…
✔ Exclusive Lunch with Tim Grover
✔ Designated Elite Area
✔ Private Elite Lunch
✔ Access to Speakers
✔ Elite VIP Registration
✔ Elite VIP Badge
✔ Elite VIP Concierge
✔ Exclusive Seating
✔ Elite-Only Networking

What Previous Attendees Said

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